With the number of small marketplace businesses springing up every day in the United States alone, digital marketing tools and strategies have been in high demand. There is always the need to be one step ahead of the competition, and to achieve that, you need an ideal business strategy and access to the most effective digital marketing tools.
While digital marketing tools are only suitable for executing marketing strategies (you have to do the work yourself), an ideal technology stack can give you a great edge over other players in the field.
Also, while some tools such as CRM, email marketing, and analytics are foundational, others such as design tools and keyword rank trackers are specialized. However, every tool has the potential to make your marketplace business yield significant results.
In the paragraphs below are the various marketing tools for marketplace business.
Irrespective of the stage your business is currently in, this tool can help your business grow. One of the many reasons most marketplace founders use this tool is because of its free availability. Whenever anything that has to do with CRM software, sales, and marketing is concerned, HubSpot is the perfect tool to count on.
With this digital marketing tool, you gain access to other marketing tools that aid:
- Search engine optimization (SEO)
- Marketing automation
- Social media
- Landing pages.
When you count on all the software that comes with this digital marketing tool, you have little to worry about. Both experts and newbies use this tool to scale their marketplaces without sweating.
It’s inarguably the best tool if you want your business website to pool more traffic. This tool is quite versatile as stats indicate that it has data for as much as 150 million keywords in the United States alone and even more for other countries the world over.
Ahrefs offer great data analysis, giving you the chance to assess individuals and businesses linking to your competitors, their top pages, and others. It allows you to identify the position of their contents rank and see the major setback for your content areas using the Content Gap tool.
Also, you can access the site that pools the highest traffic and the amount of traffic the competitor’s website is getting. Ahrefs comes with a lot of features, both new and old. It offers a robust platform for SEO ranking.
3. Google Analytics
GA is one of the tools offered freely by Google. From the outset of your business, you must have initiated this tool into your business. Reports have it that it is one of the most active digital marketing tools over the years.
Once you have a visitor on your website, this tool allows you to track every bit of their actions. That is due to the analytic code added to the website. Contrary to popular opinion, adding the code takes just a few minutes.
Although many people use this tool primarily to pool more traffic to their websites, it is also a suitable tool for marketing strategy, especially when you know how to use it. For instance, you can determine where your traffic is coming from, the pages your audiences are spending the most time in, and more.
The data you collect via Google Analytics is exceedingly invaluable, making the tool an indispensable one.
Trello is a digital marketing tool that is suitable for content management. Many companies use Trello to strategize and brainstorm different content. For instance, Trello allows you to upload blog posts before they are published. Hence, you have the chance to carry out necessary corrections and adjustments on the posts, review and re-evaluate them, and add other relevant details before the posts go live.
The brainstorming on Trello is something that both a global and a remote team can handle. That’s what makes it generally accepted. Also, the digital marketing tool is free for small businesses and teams.
With Trello, you can quickly assign multiple team members to a card. That gives you insight into those responsible for writing, editing, and putting CTA provisions on a post. In other words, it enhances collaboration and offers clarity on projects.
If you do not know much about the market and intend to learn more, this is the ideal tool for you. When you plan to start a business, you must be knowledgeable about the industry you are going into and the key competitors there. So, you can dig around extensively to gather data that will increase your business’s survival rate.
If you intend to know more about the competition, or perhaps you want to know the type of content with the best search engine performance, you don’t need to look further. You have got the right tool to acquire all that knowledge with BuzzSumo.
You can search for trending issues and define the nature of your search to get trending content or evergreen content aimed at your audience. After that, you can evaluate your content’s social mentions and analytics and measure performance.
6. All In One SEO
This digital marketing tool should be your best choice if your content management system type is WordPress. According to recent reports, with more than 2 million installations, the tool is an optimum plugin for WordPress pages. It has many rich features designed to help individuals and businesses optimize their websites and content for search engines. Some of the rich features of the plugin are:
- Improved canonical URLs.
- Automatic production of META tags.
- Suitability with other plugins.
- XML Sitemap support.
- Automatic notifications about website changes.
Apart from these top features, one thing that has made this tool common among those in the marketplace business is its ease of use. Even when you are confused about what to do, the tool can help you out. Once you press the “?” button, help is already on the way.
Invariably, almost everyone across the globe now uses social media platforms, from Facebook, Twitter, Instagram, YouTube, WhatsApp to LinkedIn. Social media platforms have become one powerful means of putting businesses in front of their target audience. Regardless of age, size, or industry, social media has a big role to play in the growth of any business. In this digital age, social media marketing happens to be the best.
It is for this particular purpose that you have a digital marketing tool like Hootsuite. When you depend on Hootsuite, social media marketing becomes an easy thing to do. With it, you can manage and schedule social media posts for as many as 30 platforms.
Since you can’t afford to go through the stress of scheduling and managing social media profiles yourself, you can adopt Hootsuite. It will save you stress.
Starting a business is not always easy. That doesn’t mean it is not worth a trial. First off, you need a viable digital marketing strategy in place – one that combines email marketing, SEO, social media marketing, and more. With the right digital marketing tool in your arsenal, your business can thrive amidst other competitors.