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Boozt scaled influencer marketing by using Gigapay to streamline operations. This allowed partnerships with nano- and micro-influencers, boosting collaborations 3x, and achieving a 10x ROI on campaigns.
Background
Boozt, a leading Nordic online department store specializing in fashion and lifestyle products, set an ambitious goal to enhance customer loyalty and grow revenue by 40% before 2027. To achieve this, Boozt recognized the potential of influencer marketing as a key channel for generating revenue and driving orders, particularly within the fashion and beauty sectors. Boozt aimed to establish consistent, long-term relationships with influencers, transitioning from ad hoc campaigns to a more strategic, measurable approach. The vision was to cultivate a pool of brand ambassadors who could create authentic content that resonated with Boozt's brand values, ultimately boosting traffic and sales to their website. However, the influencer marketing operation was manual and the onboarding procedures for nano- and micro-influencers were cumbersome and limited their ability to scale their influencer operation effectively, stopping them from reaching their goals.
The challenge
"We've been trying to find a way forward with nano- and micro-influencers for years and Gigapay really enabled this"
Complex to onboard influencers without a company: The onboarding procedures in place were blocking the influencer marketing team from working with nano- and micro-influencers due to regulations in some of the countries they operate in, causing difficulties to the finance team in proceeding with the due diligence of individuals without a company.
Manual workload and need to grow the team: The operational processes required to run influencer campaigns were completely manual. Whilst this worked for the marketing team when paying up to 10 influencers a month, to scale the operation in order to meet the growth expectations from the organization wasn’t going to be possible without growing their operations team.
What we did
"With Gigapay, the influencer marketing team is now able to pay their influencers instantly and scale their influencer campaigns without overloading the financial team with multiple invoices to bookkeep"
One vendor for all influencer collaborations: With onboarding Gigapay as a vendor, Boozt was able to start working with influencers of all sizes. By delegating the vendor onboarding process to Gigapay, the influencer marketing team has been able to scale their influencer collaborations and now have an added focus on nano- and micro-influencers.
Batch creator mass payments in one invoice: The cumbersome manual processes to pay influencers were significantly reduced to paying one invoice that funds Boozt’s account. With Gigapay, the influencer marketing team is now able to pay their influencers instantly without overloading their financial team with multiple invoices to bookkeep.
Scalable and streamlined operation: With Gigapay, the influencer marketing team has been able to optimize payment operations, allowing them to allocate resources – previously spent on influencer payments – to projects with higher business impact. Additionally, delegating the payment operations to Gigapay allows Boozt to scale their influencer collaborations without a direct need to grow their operations team.
The outcome
"With Gigapay, we’ve been able to scale our influencer collaborations significantly while keeping our operations lean and efficient – no extra workload, just seamless growth"
Influencer collaborations grew by 3x: Boozt was able to significantly increase the number of influencers they collaborated with by streamlining processes and tapping into micro-influencers. Gigapay enabled Boozt to work with micro and nano influencers, which unlocked a previously inaccessible pool of creative talent. This resulted in a substantial increase in the number of influencers Boozt could effectively work with.
Influencer campaign generated 10x ROI: Boozt experienced a very high return on investment (ROI) on their creator campaigns. Gigapay played a crucial role in helping Boozt overcome its influencer marketing challenges and achieve significant results. By streamlining processes and enabling access to micro-influencers, Gigapay empowered Boozt to scale its influencer marketing efforts, unlock new budgets, and drive substantial ROI.
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