Life is famously unpredictable, and even our most beloved brands and personalities can find themselves in a full-on PR crisis. How they bounce back from any unpleasant ordeal lies hugely on how formidable their reputation is. But most skeptics think that if you have a lot of money and powerful connections, you don’t need toRead More...
While it can be hard to face our mortality, the fact remains that one day, all the busyness, the running around, and everything in between will come to an abrupt end. It’s saddening, no doubt, but spending time on the things that matter makes all the difference. It’s not easy to stay on track, especiallyRead More...
If you’re planning to take your brand beyond domestic markets, you need the right talents on board. And by talents, we’re talking about influencers who already have an engaging community. Compared to traditional adverts, influencers have a better reach and would help you penetrate the international market without hassle. One unique thing that makes influencerRead More...
On the 20th of September, Gigapay will meet up with leaders in the creator economy as well as influencers from Sweden in what is considered to be the country’s biggest influencer marketing event of the year. Influencer payouts is still one of the biggest headaches for marketers and influencers, and the Gigapay team would likeRead More...
In August 2013, a group of hackers compromised over 3 billion Yahoo accounts, including security questions and answers, usernames, and passwords. The Yahoo data breach remains the largest data breach in history. As a business owner, protecting your users’ data is crucial since your business depends on it. Unfortunately, according to research, over $1.5 trillionRead More...
GroupM is the world’s leading media investment company, and a while ago, we connected with Camilla Sandström and Martin Leyva Godoy to understand how our product has helped the company. As the head of influencer marketing at GroupM, Camilla disclosed one of the biggest challenges they faced when they began operation. They discovered that payingRead More...
Influencer marketing is an old-aged persuasive technique known now as the Holy Grail of marketing, thanks to the power of social media. For the first time in history, you do not need to take over the throne of England to exert influence on the populace. With influencers, brands and businesses looking to boost brand awarenessRead More...
You need to meet our newest talent, Anneli Alchahin, a legal trainee with a fascinating law background. As a student of law, she worked in different types of legal counseling and even had the opportunity to do an exchange in Rome, where she did her special courses. If you run a business in Sweden, you’llRead More...
For a long time, paying influencers who didn’t have a company was practically impossible. This meant that, if a brand or platform wanted to work with a particular influencer, one of the requirements for the creator to get paid, was to have a company, leaving micro influencers out of the equation and allowing them toRead More...
Not too long ago, Gigapay entered a relationship with Notolos, a fast-rising startup that began with two young girls in Sweden who were working with Influencer Marketing. But, like most startups, it started with a problem. They discovered that using Google Sheets to manage information about their influencers, details of collaboration, numbers, and data fromRead More...